If you go the suggestions of Olivier Blanchard - President, Brand Builder Marketing, the fiasco with iPhone 4 is all an excuse to attack this company who is one of the most important brands in the last 50 years. If it has been 5 years back, when Apple was still an underdog in the market of Phones, it would have been a non-issue.
The competitors have tried to cash on the problems being faced by this firm. Motorola has planned to launch their next-in-market best product called Droid-X by calling it iPhone 4 killer, whereas Nokia on the launch of their new flagship product N8 in the market published a whole new manual focusing on how you should be holding a mobile phone.
In addition to the allegations been put on Apple since its launch in US/UK on 24th June 2010, there has been a large cry on what are they doing about the faulty phones and to win back the market's trust and loyalty to the brand.
Analysts have estimated a recall could cost as much as $1.5bn whereas the cost of issuing free rubber bumpers to aleviate the problem would be far cheaper at nearly $180m. Apple has, on the other hand, reacted by calling a surprise news conference this friday. Experts are guessing this may be about how they plan to handle the situation to win back the trust of the customers.
Courtesy: Financial Times, Gizmodo, BBC News
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5 Reasons why Apple won't recall iPhone 4 in the conference tomorrow:
ReplyDeletehttp://www.itproportal.com/portal/news/article/2010/7/15/five-reasons-why-apple-wont-recall-iphone-4-tomorrows-event/
Finally it is official!
ReplyDeleteSteve has agreed to provide every single use with a free case. Problem or no problem.
So nice move!
http://www.cultofmac.com/apple-will-be-giving-away-free-cases-to-solve-iphone-4-reception-issues/51294?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+cultofmac%2FbFow+%28Cult+of+Mac%29