Marketing implications of World Cup 2010

I would love to start from the beginning but can't resist mentioning the best moment for me as a marketer, that happened today.


Just as the first match of World Cup 2010 (RSA - MEX) finished, the ad spot was booked for the Audi A8's brilliant new advert. I tried finding it over and over again on the You Tube but could not find it there or the official Audi channel. So here is it: It starts amongst the beautifully crafter colourful classic cars of the 50's and 60's who are trying to have a bite of each other by drifting, dodging, sliding and turning but then arrives a beast, the all new Audi A8 driving smoothly and elegantly through the mess and reaches to the end, proving "Vorsprung Durch Technik" (in german), meaning "Progress/Advancement through technology" very true in a subtle way.


And the placement of this advert was so prompt that the moment match ended and people might have been ready to get up or switch the channel, this advert takes their breath away.

Second highest marketing implication of this match was selection of man of the match by the audience. For the first time in the history of FIFA World Cup, man of the match was selected by audience poll through the link at http://www.fifa.com/man.


The best part, it was even before the 88th minute of the game that South Africa's Siphiwe Tshabalala was selected man of the match.


Well hope you all enjoyed the RSA 1 - MEX 1 game.


Quite an interesting and warmed up beginning of the World Cup 2010.