In the recent days, Steve has highlighted Apple’s new in-application advertising platform: "iAds".
According to Jobs, Apple is developing iAds as a revenue channel for developers so they can earn money from applications in ways other than direct sales to users. As outlined last April, Apple is aiming for high amounts of interactivity and engagement with iAds, building on HTML5 technologies rather than the still-industry-standard Adobe Flash.
Apple will host all the advertising and handle ad sales, so all applications developers have to do is specify where in the applications the ads should be placed, then collect 60 percent of the revenue from placements in their applications. Apple has only been selling iAds for about two months—they should go live on July 1—and so far has many major brands on board, including Disney (Jobs is Disney’s biggest single shareholder), Target, Best Buy, Geico, DirecTV, and other major brands.
Unlike traditional banner ads that eject users from applications out into Web browsers, iAds run without exiting a user’s application, providing an interactive experience without causing people to leave apps, or lose work or messages: the goal is an engaging experience that users know is “safe” regardless of the app they’re using.
Courtesy: WWDC 2010
600,000 iPhone 4's pre-ordered on day one. Guess it might cross the 1 Mn mark on second day only. That tells a lot about the numbers they are looking for this year. Isn't that true?
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