It seems the search giant - Google is entering the retail domain through their “local business photos” to optimise and maximise their results on the searches being made for the local businesses (I reckon, conversion ratios and CTR’s too). Interestingly they are using Google sponsored photographers (suggests me probably better quality – 4-5 Megapixels or better).
By everyone’s guesses, the reason behind this strategic move could be everything from augmenting their search algorithms to their individual product offering to enhance their market share and search volumes share. Recently enough, Google has also been diving into finding how competitors are fairing (specially BING – as it is more and more getting closer to search benchmarking through tie-ups with technology partners) through employing their analytics tools on their own web-search pages.
Gives us a suggestion on enhancing our Retail Media Galleries?
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